You’ll often find that there are many different types of adverts on TV, in cinemas, and online. Each one, while unique, has some similarities with others. Think about it this way, when you think of a perfume advert, you think of abstract imagery, like clouds mixed with gold and diamonds, or luxurious palaces and kaleidoscope effects. Similarly, when you think about adverts for charities and non-profit organisations, you’ll see expositions of a person or animal in desperate need, you’ll hear a narrator, describing their story, or you’ll see advocates for the charity, volunteers and the charity’s organisers pleading for help. Each industry has its own style and formula. So, here are a few examples of the different types of advertising style, and the industry they’re most popular with.

There are many ways you can advertise your bank successfully. Not only that, but you also need to know how to do so. Of course, there are many tips and theories that people will give you, but do they work? If followed correctly, these steps will help you advertise your bank well, and here are a few examples to help show you how they do work. From knowing how to market your advertisements to the right audience to creating the right adverts for that audience, these examples will show you how these tips will help you to advertise your bank successfully.

When you think of VFX, normally you’d think of animated movies and videos, you’ll think of all those strange pyjamas actors need to wear, if they’re filming fantasy or sci-fi films. Traditionally, editors and animators would spend hours, meticulously creating the code and visual effects that make up those animated films. Nowadays, however, animated films and videos seem to be cropping up everywhere, almost on a daily basis. How? Why?

The prosperity of Hong Kong in the 80-90s created a unique sense of beauty. Everything here is vibrant and full of life, from the bright neon signs to the colorful street art. This is especially evident in the fashion industry. In the 1980s and 1990s, Hong Kong's film and television industries were magnificent, allowing the entire world to know Hong Kong. Many classic beauties appeared in that decade, such as Lin Qingxia, Qiu Shuzhen, etc. Their dressing style has become a timeless fashion sense and beauty style in Hong Kong. Looking for a timeless classic that is perfect for any occasion? Give the following trends a try today! 

Liu Genghong, a 50-year-old singer, host, and actor in Taiwan, had thirty years of fitness experience. He is a good friend of Jay Chou and has been friends with him for decades. His Douyin account went viral dramatically, and he became a well-known fitness expert with live streaming. In the past 2 months, Liu has attracted over 60 million fans on the short video platform. How in the end is he so popular? Let's take a look…

If you’ve heard of Bitcoin, then you might have come across the acronym NFT or “Non-Fungible Tokens”. It’s a mystery to many what this actually means, and there are whole essays dedicated to telling you what they are and how they work. In fact, many essays contradict one another about what they are, and how useful they are. Nevertheless, no matter how you look at it, the world of crypto currencies and NFTs are changing the advertising landscape. So, here is what you exactly what you need to know, about NFTs and how they’re changing the world of advertising and marketing.

In recent years, short videos have become the mainstream content form. Whether it is information, learning, or entertainment, short videos have become an important carrier for people to get information. Not only that, they also bring a wide range of employment opportunities and reshape traditional industries. The short video and Livestream platforms are not only limited to the social entertainment functions but also empowering businesses such as e-commerce, agricultural industry, and online courses.

For almost as long as film has been in existence, so too were the biographies of iconic figures. From Joan of Arc (1900) to Rocketman (2019), biographies and biopics of people have been a constant in filmmaking. However, in recent years, people are no longer the only source of inspiration for these biopics. Brands and businesses have now stepped into the spotlight for filmmakers. From Versace to Gucci, luxury brands and businesses are now seeing the potential promotional value of creating biopic films. So, here are a few examples, and how biopic films are changing the landscape of brand advertising.

You’ve heard of the K-wave and the J-wave. Now, there is a C-wave taking over the film industry. Thanks to the cooperation between the Shanghai International Film Festival (SIFF) and Marché du Film, another international film festival, in France, Chinese directors are starting to take to the word stage in film. Not only that, but 2021 marked the third year of partnership between SIFF Young, an initiative for young Chinese directors, and Cannes Film Festival. Not only that but 5 emerging Chinese directors were selected for the festival itself, showing the rise in talent in the Chinese film industry. All of this is pointing to an international recognition of the Chinese film market, and its potential growth. In fact, there are many signs that the C-Wave is starting to take over, and we’ll show you what some of them look like.

A youthful marketing strategy is essential for brand development in Hong Kong. In recent years, many Hong Kong companies have created fun, friendly cartoon characters that attracted customers from younger demographics.In this article we’ll explore the efforts of Vitasoy, Hong Kong Airlines, and Chow Sang Sang, and the Hong Kong Tourism Board.

At 9 pm on December 17, 2021, Westlife held their first online concert in the world called "Love Crosses the Mountain and the Sea" on their WeChat Channel. The performance went viral quickly on WeChat and Weibo. For a hidden Easter egg, Westlife sang Pu Shu's "Ping Fan Zhi Lu (Ordinary Road)". The Chinese words they pronounced were surprisingly clear, which pushed the concert to the climax. The show attracted more than 20 MILLION people to watch and received more than 130 MILLION likes in total. This event refocused our attention on the WeChat Channel, a hidden "blue ocean" for the music industry. 

The rising quality of domestic brands and the combined efforts of the social media and new generation of consumers, making "Guo Chao" an inevitable trend in mainland China. “Guo Chao” literally means "national fashion," which means the Chinese-style new fashion. The so-called "Guo Chao" contains two meanings: first, there are factors of traditional Chinese culture in product design; second, the traditional culture can be integrated with the current trend and make the product more fashionable. Combining the two is the mutual symbiosis between old and new, niche and mass market, heritage and creation.

When you think of fashion houses and luxury brands, you wouldn’t normally think that an animated advert would work. After all, how can they advertise their latest collections through an animation? Surely, it would be better to have real models and real people wearing their clothes and using their items, right? Actually, animated adverts aren’t just about the collection these brands are promoting, rather it’s the brand image itself, and their principles. More often than not, the image of the brand, and how they present themselves is what helps sell their pieces, and animation, both 3D and 2D help to bring that image to life.

Luo Xiang, criminal law professor, became the most popular content creator on Chinese YouTube (Bilibili). He got 3.7 million subscribers with ten videos in his first month and now has more than 20 million subscribers on his channel. This generation of young Chinese people started to learn criminal law in their free time, regardless of their profession. Isn’t this surprising? Is his popularity a coincidence or skill? Here are some factors accelerating his popularity. Let’s take a look!

In terms of GMV and active users, Pinduoduo is the fastest-growing e-commerce platform in China. It has become the third-largest e-commerce platform in China after Taobao & Tmall, and JD.com. Simply saying, Pinduoduo is another e-commerce platform that sells affordable products, but it is very different from Taobao, JD, Amazon, or eBay. What is unique about Pinduoduo? Let's take a look!

If you think we’ve finally made a breakthrough, and we now have holographic film technology, you’d probably be correct. Light Field Labs have actually created an almost holographic image of a chameleon in one of their labs (RedSharkNews, 2022). It’s not quite holographic yet, but it’s close. It uses light refraction and lenticular technology to create what looks like a hologram of the chameleon. Of course, we can’t really say it is a hologram, since true holograms need no aid in projecting a 3D object. Nevertheless, it is still a breakthrough in film technology, and here’s why.

Thirty-five years ago, in the 1980s, having a pack of instant noodles was an absolute pleasure. Nowadays, having instant noodles can still be a quick and budget choice. With the industry development and consumption updates, the food industry has changed a lot in recent years. The instant food industry nowadays satisfies consumers' need for balanced nutrition, variety, and healthy meals and fulfils Chinese people's wish to have a steaming meal anytime and anywhere.

996" is a popular internet slang in China, meaning that employees work from 9:00 a.m. to 9:00 p.m., six days a week. The 996 working culture is a common reality for many millennials working in the technology industry. Workers are likely to work longer hours which are usually not compensated. According to the 996 working pattern, the average working hours per week are up to 60 hours, exceeding the legal requirements, where employees' standard working schedule is eight hours a day and a maximum of 44 hours a week. The "996" work pattern is still quite common in Chinese internet companies. And there is a lack of transparency in the specific working hours of employees.

When you think of recording a video, or shooting a film, you’d normally picture those big, bulky cameras that the professionals use. But what if you can still capture the same quality of video on your phone? Or even using your own laptop and computer? Nowadays, modern technology is evolving to the point where you can shoot a film or an advert on your own smartphone or record your own podcast with your computer’s audio. You can even use pre-made filters and make up your own, with just a few clicks on your phone. So, you don’t even have to use those complicated colour grading software, professional video editors use. With so much on offer, here are a few reasons why you can use screen capture and phone technology to film an advert.

The coffee industry has become the object of capital chasing. After recovering from the financial fraud, Luckin Coffee got 250 million US dollars financing. New consumer brands such as Saturnbird Coffee, Yong Pu, and SECRE Coffee are entering the market and taking their place. The brand Manner, a boutique coffee chain, and M Stand capture the old chain market. So how did we get to this point?