If you’ve watched a lot of social media videos, like TikTok and Instagram Reels, you’ll find a lot of videos include transitions that use both camerawork and carefully curated editing, to make a transition look smooth. Think about it this way; have you seen those videos where the person in the video quickly pans up, like they’re flipping the camera, and when it “lands”, the person is somewhere new, or you see a completely different person? That’s the kind of transition, we’re talking about. These transitions are what we like to call Cut-On-Action Transitions.

The Chinese product marketing arena is extraordinarily lively. A variety of cross-industry collaborations has emerged with more and more unexpected products. Cross-industry and co-brand marketing is among the most effective ways for brands to attract new customers' attention, and break their original perceptions.

Ten million new subscribers in three months, a single video for more than 100 million views, a large number of netizens are studying and even imitating 张同学 (Student Zhang). At the same time, the burst of popularity was followed by concern and curiosity about him. Is he a professional director? What is the team behind him? How much money can he earn? And most importantly - how in the end did he go viral?

If you were ever asked what your favourite adverts were, most of the time you’d choose the ones that had a story, especially one that touched your heart the most. This is the power of a good story. Good narrative adverts are made of stories that relate to the people who watch it, like a true story, or a story with a “pearl of wisdom”. No matter what the story is, as long as it’s told right, it will impact the opinions of those who watch it.

Chinese media reported that famous live-streaming influencer Viya had been fined more than 1.34 BILLION RMB for tax evasion. Viya was one of the most famous live streaming influencers, and the media reported her net wealth is comparable to a publicly listed company.