How did Liu Genghong Attract 60 Million Fans with Home Workouts?

Liu Genghong, a 50-year-old singer, host, and actor in Taiwan, had thirty years of fitness experience. He is a good friend of Jay Chou and has been friends with him for decades. His Douyin account went viral dramatically, and he became a well-known fitness expert with live streaming. In the past 2 months, Liu has attracted over 60 million fans on the short video platform. How in the end is he so popular? Let's take a look…

Professionalism

Liu Genghong's achievement in a fitness career is not built overnight. His day-by-day perseverance and kind and hard-working attitude contribute to his today's burst of popularity. Liu has been a fitness instructor for nearly 30 years, once also serving as Jay Chou, Wang, Junkai, and other celebrities' fitness instructor. He has solid fitness knowledge.

The Trending Home Workouts during Quarantine

The resurgence of the epidemic brought many cities to lockdown these months, with most people staying at home. People look for something to do for themselves. In-home fitness has also become one of the most robust demands recently. Live streaming fitness has become a hot trend helping them stay active and healthy. When people exercise and stay active, it can help them forget their anxiety and keep calm and focused. 

Make Fitness Fun

Liu is not only a professional fitness trainer but makes the exercising process fun and addicting. Exercising can be hard and challenging, but Liu makes it a joyful experience. Liu Geng Hong constantly encourages his fans during the live stream, creating "Shuttlecock exercise" and playing the "fitness battle song" Ben Cao Gang Mu (Materia Medica). 

In one of his live streams, he and his wife are doing fitness live streams with down coats. This has been so funny and reached hundreds of millions of discussions. Liu also said it is crucial to keep the audience interested and have a sense of reward so then they can persist in exercising efficiently. 

Spreading "Positive Vibe"

At fifty years old, Liu Genghong shows up on the screen young and active, showing a positive and healthy lifestyle and motivating his audience to follow. 

Besides exercising, Liu shared his heartwarming stories about his family life with audiences on the platform, such as his life stories and the love story with his wife of 20 years. He also tells a story that he encouraged his son to grow hair for children with cancer.

Also, during his fitness live stream, Liu interacts with his wife and creates a great family vibe while exercising. He also interacts with his audience while exercising, and spreading happiness during live streams. Liu said, I'm not only doing a job, more importantly, I have a passion for sharing this fitness thing with all! 

Other Actors in Live-Stream

Millions of people love to watch live streaming, and in the last few years, more and more actors have decided to make the switch to live streaming. Some of them make career changes due to the coronavirus and limited performance opportunities. 

Later on, people find out it is more of an opportunity than a crisis. Live streaming allows actors to connect with their fans in a unique way. In the meantime, actors interact with their fans in real-time. And since the actors already build awareness among people, it provides them chances to do promotions and even develop their brands.