Short Video Platforms are Reshaping these 5 Chinese Industries
In recent years, short videos have become the mainstream content form. Whether it is information, learning, or entertainment, short videos have become an important carrier for people to get information. Not only that, they also bring a wide range of employment opportunities and reshape traditional industries. The short video and Livestream platforms are not only limited to the social entertainment functions but also empowering businesses such as e-commerce, agricultural industry, and online courses.
E-commerce
With the increased competition in the traditional e-commerce markets, e-commerce experts have switched to short video platforms such as Douyin and Kwai. At the same time, short videos created a better chance of showcasing products and boosting sales than words and pictures. Different from traditional advertising; it is a new type of marketing that can include promotions into interesting content and naturally implant them into the stories.
Douyin also created the "shopping cart (chu chuang)" feature inside the app, enabling vloggers selling products directly via the platform.
Pet Supplies and Services
With the emergence of the "single economy," the pet market is one of the most promising markets in China. Short video platforms create good chances for sellers and marketers to reach out and build trust with potential customers. Pet bloggers with excellent editing skills and storylines attract millions of fans nowadays. Their affinity to customers and funny contents also makes it easy promoting pet products and pet care through the platform.
Agriculture and Food Industry
Social media platforms provide opportunities for users in less developed areas such as the Midwest rural area, to showcase local specialty products. According to the statistics, more than 20 million people have earned income in Kuaishou each year for the past three years, many from remote areas. It positively affects the development of local specialty agriculture and tourism, improves farmers' income, and helps rural revitalization. Those people are called "New Farmers (Xin Nong Ren)."
On the one hand, it allows the majority of Internet users to buy inexpensive agricultural products. On the other hand, it also helps people in poor areas to achieve income growth and even village renovation.
Online courses
Life-long learning is a common concept in the modern age. People are not necessarily studying in schools - various learning resources appear on the internet. Short video platforms have become significant promotion sites which can easily attract customers and showcase trial lessons. At the same time, we can see comments, even video comments, all over the platform. Popular categories include personal development, children education, art, online business and financial literacy.
Short video platforms create a perfect chance for sellers to communicate more and build trust. At the same time, it is still vital for customers to do comprehensive research before buying online courses on social media platforms.
Equal chances for disadvantaged groups: minorities, and disabilities
This is potentially one of the best things that short video platforms provide, which provides equal opportunities for all showcasing their stories and offers. People with disabilities can achieve flexible employment without having to do too much physical labor, even without having to leave home. Apart from that, people at an information, geographical, and resource disadvantage can also benefit from short video platforms. Those people can take action to change their lives and even help their families in need.
In an event held in Xi'an, a free public course held for people with disabilities, 30 people with hearing and physical disabilities learned basic live streaming and short video production skills. Short video platforms create the sales channel and equal opportunities to make value from home. Furthermore, it is better not to forget that content quality is always the king of success in content creation platforms.
