The University of Hong Kong

Through an engaging video, the University of Hong Kong (HKU) sought to showcase its SALSA Scheme—a $100M government-backed initiative supporting student-athletes in balancing academics and sports. The goal was to highlight HKU’s flexible schedules, academic support, and athletic community, positioning the university as a leader in athlete development to drive admissions.

The video features both amateur teams and elite athletes, including Olympic swimmer Sum Yuet Cindy Cheung and junior Wushu world champion Jada Nicole He. We incorporated student testimonials and footage of training sessions and campus life to present HKU’s dual-track curriculum and institutional benefits in an authentic, relatable way, and used creative cuts and transitions to echo the athletes’ energy.