Seoul Clinic
Seoul Clinic is a Korean healthcare brand based in Central, Hong Kong. We help them build their brand from scratch, developed their guidelines, and created a wide set of content for their websites, social media and physical billboards.
Brand Guidelines Development
Seoul Clinic and Aesthetic needed to develop a brand guideline for their website, social media presence and communication. At Good Takes Only we created a style guideline that combines elements from the traditional Korean heritage dress —the Hanbok, with colour tonalities that reflect earthy natural tones. The result is a series of assets and directions that can be easily applied to every media to achieve a cohesive look while maintaining a distinctive, unmistakably Korean look.
![Brand Guide_220130.002.png](https://images.squarespace-cdn.com/content/v1/615da56d3f4a6b324b695919/83a85961-2c59-4bd7-9661-0f277c1de5f9/Brand+Guide_220130.002.png)
![Brand Guide_220130.012.png](https://images.squarespace-cdn.com/content/v1/615da56d3f4a6b324b695919/f201bbdd-b832-43ae-bc71-78868f06ea1a/Brand+Guide_220130.012.png)
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![Brand Guide_220130.011.png](https://images.squarespace-cdn.com/content/v1/615da56d3f4a6b324b695919/d74e6aee-70be-4985-830e-3ed5b3c0462e/Brand+Guide_220130.011.png)
![Brand Guide_220130.013.png](https://images.squarespace-cdn.com/content/v1/615da56d3f4a6b324b695919/223ae21a-8251-4a9c-9088-f8ca5166200b/Brand+Guide_220130.013.png)
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![Brand Guide_220130.015.png](https://images.squarespace-cdn.com/content/v1/615da56d3f4a6b324b695919/421de77b-8e50-4934-a532-75d6da487a6e/Brand+Guide_220130.015.png)
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Media Assets Creation
We developed a series of photo and video assets to be used on the company website, prints and social media. These included promotional testimonial videos, educational clips, clinic tours etc…