When you think of recording a video, or shooting a film, you’d normally picture those big, bulky cameras that the professionals use. But what if you can still capture the same quality of video on your phone? Or even using your own laptop and computer? Nowadays, modern technology is evolving to the point where you can shoot a film or an advert on your own smartphone or record your own podcast with your computer’s audio. You can even use pre-made filters and make up your own, with just a few clicks on your phone. So, you don’t even have to use those complicated colour grading software, professional video editors use. With so much on offer, here are a few reasons why you can use screen capture and phone technology to film an advert.

If you’ve watched a lot of social media videos, like TikTok and Instagram Reels, you’ll find a lot of videos include transitions that use both camerawork and carefully curated editing, to make a transition look smooth. Think about it this way; have you seen those videos where the person in the video quickly pans up, like they’re flipping the camera, and when it “lands”, the person is somewhere new, or you see a completely different person? That’s the kind of transition, we’re talking about. These transitions are what we like to call Cut-On-Action Transitions.

Ten million new subscribers in three months, a single video for more than 100 million views, a large number of netizens are studying and even imitating 张同学 (Student Zhang). At the same time, the burst of popularity was followed by concern and curiosity about him. Is he a professional director? What is the team behind him? How much money can he earn? And most importantly - how in the end did he go viral?