If you’ve watched a lot of social media videos, like TikTok and Instagram Reels, you’ll find a lot of videos include transitions that use both camerawork and carefully curated editing, to make a transition look smooth. Think about it this way; have you seen those videos where the person in the video quickly pans up, like they’re flipping the camera, and when it “lands”, the person is somewhere new, or you see a completely different person? That’s the kind of transition, we’re talking about. These transitions are what we like to call Cut-On-Action Transitions.

Ten million new subscribers in three months, a single video for more than 100 million views, a large number of netizens are studying and even imitating 张同学 (Student Zhang). At the same time, the burst of popularity was followed by concern and curiosity about him. Is he a professional director? What is the team behind him? How much money can he earn? And most importantly - how in the end did he go viral?