What is WeChat Channels and what’s its potential?

At 9 pm on December 17, 2021, Westlife held their first online concert in the world called "Love Crosses the Mountain and the Sea" on their WeChat Channel. The performance went viral quickly on WeChat and Weibo. For a hidden Easter egg, Westlife sang Pu Shu's "Ping Fan Zhi Lu (Ordinary Road)". The Chinese words they pronounced were surprisingly clear, which pushed the concert to the climax. The show attracted more than 20 MILLION people to watch and received more than 130 MILLION likes in total. This event refocused our attention on the WeChat Channel, a hidden "blue ocean" for the music industry.