How "Guo Chao", the combination of classic cultural elements and current fashion trends, has taken over China.

The rising quality of domestic brands and the combined efforts of the social media and new generation of consumers, making "Guo Chao" an inevitable trend in mainland China. “Guo Chao” literally means "national fashion," which means the Chinese-style new fashion. The so-called "Guo Chao" contains two meanings: first, there are factors of traditional Chinese culture in product design; second, the traditional culture can be integrated with the current trend and make the product more fashionable. Combining the two is the mutual symbiosis between old and new, niche and mass market, heritage and creation.