Why so many Fashion and Luxury Brands are Leveraging Animations in their Advertising?

When you think of fashion houses and luxury brands, you wouldn’t normally think that an animated advert would work. After all, how can they advertise their latest collections through an animation? Surely, it would be better to have real models and real people wearing their clothes and using their items, right? Actually, animated adverts aren’t just about the collection these brands are promoting, rather it’s the brand image itself, and their principles. More often than not, the image of the brand, and how they present themselves is what helps sell their pieces, and animation, both 3D and 2D help to bring that image to life.