Michele Galeotto Michele Galeotto

Hot Pot in 10 Mins? How Instant Food Market Changes in China

Thirty-five years ago, in the 1980s, having a pack of instant noodles was an absolute pleasure. Nowadays, having instant noodles can still be a quick and budget choice. With the industry development and consumption updates, the food industry has changed a lot in recent years. The instant food industry nowadays satisfies consumers' need for balanced nutrition, variety, and healthy meals and fulfils Chinese people's wish to have a steaming meal anytime and anywhere.

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