Michele Galeotto Michele Galeotto

How did a Criminal Law Professor Attract over 20M Subscribers on Bilibili?

Luo Xiang, criminal law professor, became the most popular content creator on Chinese YouTube (Bilibili). He got 3.7 million subscribers with ten videos in his first month and now has more than 20 million subscribers on his channel. This generation of young Chinese people started to learn criminal law in their free time, regardless of their profession. Isn’t this surprising? Is his popularity a coincidence or skill? Here are some factors accelerating his popularity. Let’s take a look!

Read More