Dormu Sleep
Dormu Sleep is a Hong Kong based bedding brand that produces Asia’s most popular weighted blankets and sleep solutions.
At Good Takes Only we developed from concept to finish multiple media assets and a Youtube campaign to promote their best-selling product: the Cooler.
The main campaign video gathered over 200K views on Youtube!
When Dormu brought weighted blankets to Asia, most audiences were unaware of the benefits that such product would bring to their sleeping routines. To tackle this issue we helped the brand produce an explainer video which could be watched from start to finish without feeling tedious.
Put Your Worries to Sleep unfolds like a classic ad from the golden age of advertising, mixing hard data with humour with a viral flair that made it suitable for both traditional digital communication, and social media content marketing.
Have a look at the full length video below, and the making-of.
Media assets development
As Dormu’s product line kept expanding we were tasked to produce a series of media assets to be used on their social media communication and their e-commerce platforms.
